eCommerce
Connecting digital shoppers to brands through seamless commerce experiences.
EXPERIENCE SUMMARY
Working as part of a fast-paced, entrepreneurial team, Kate was responsible for accelerating the digital commerce growth trajectory of The Coca-Cola Company’s flagship market. How? By connecting brand objectives with Digital Commerce marketing solutions across Owned, Earned, Paid and Shared connections — driving both brand love and transactional marketing.
Developed strategic marketing plans for: Coca-Cola, Coke Zero, Coke with Coffee, Diet Coke, Fairlife / Yup!, Fanta, Gold Peak, Honest Tea, Minute Maid, Powerade, Simply. Smartwater, Sprite, Vitaminwater, ZICO.
CUSTOMERS + PARTNERS
Developed marketing programs and recommendations for the following digital commerce customers: Amazon, Boxed, DoorDash, Drizly, goPuff, Instacart, Shipt, Uber Eats and omnicommerce customers (Target, Walmart, Publix, Kroger, etc). Including an Effie Award-Winning campaign with Uber Eats + Feeding America.