Global Marketing Operations
Building a tech-enabled, networked marketing ecosystem with global scale.
EXPERIENCE SUMMARY
As a Senior Director of Global StudioX, Kate helped build and codify the connected, data and AI-enabled studio network of WPP with 2k talent in 9 global operating units (North America, Latin America, Europe, Middle East, Africa, Asia South Pacific, Japan, China and India) that create integrated consumer experiences at global scale and local relevance for 200+ brands in 190+ countries. Including launching + scaling tech products across 9 operating units.
Operating with a networked marketing model that integrates product, digital, live and retail experiences and harnesses passion points to reach consumers in personalized ways, to recruit the next generation of drinkers and ensure long-term growth. Studio X has transformed Coca-Cola’s marketing capabilities, allowing teams to create ideas faster, more effectively, and at a lower cost.