IMC Consulting
Finding tailored solutions to communication problems, grounded in strategic insights.
Member of the Advisory Board, consulting on business growth strategy and digital commerce marketing for the eCommerce start-up. Unbox the Dress® provides women an emotionally-rewarding and sustainable solution for post-wedding gown care. Enabling women to repurpose the fabric and embellishments of their wedding dress into a collection of one-of-a-kind, modern gifts to enjoy.
Worked with the Director of Cause Marketing to engage their millennial target audience through their global, “All Hands on Earth” campaign, launched in 2012. Created and pitched a strategic communications plan, which details the full project, from research and goals, to budgeting, implementation and evaluation.
Created a comprehensive B2B IMC plan for the DC Commercial Banking division, to obtain a greater share of the commercial banking market in the mid-Atlantic region. Tactics included online and traditional methods. Presented to the VP of the Commercial Banking Division and the President of 360 Media.
Developed a B2B strategic communications plan for Telstra Communications in London. Created a holistic digital campaign, including social media strategy and publication in key online outlets. Pitched to the Head of 360 Digital Influence for Ogilvy, the EVP of Strategy and Marketing for Ogilvy, and the Marketing Manager of Telstra International.
Provided digital strategy and programming, including website re-design and re-branding, social media strategy and training, blogging program launch, website analytics and reporting, email marketing, SEO, PR, market research and community outreach.
Acted as the Project Manger of Publishing, ghost-writing a book on behalf of Founder/CEO and published by the American Association of Advertising Agencies (AAAA), drafting case studies/white papers/op-eds published in Advertising Age, and speechwriting.